Coaching

Triathlon & endurance coaching, built around you.

Not a template. Each service is built to provide clarity, accountability, and long-term development, with differing levels of support.

All-In · One-on-One

Personalized Coaching

For athletes seeking comprehensive support and individualized direction for triathlon, running, or single-sport endurance goals. Fully customized coaching, built around your goals, experience, and lifestyle.

Start with a call
  • TrainingPeaks Premium account
  • Individual training plan delivered weekly
  • Ongoing plan adjustments based on performance and feedback
  • Race planning and execution strategy
  • Nutrition guidance and recommendations
  • Sport-specific performance analysis and technical guidance
  • Weekly Coach's Office Hours
  • Daily coach–athlete communication via TrainingPeaks, text, and Google Meet

Best for: athletes who want structure, accountability, and long-term progression.

Youth & Devo

Youth & Development Coaching

Building strong athletes from the ground up. Focused on technical skill, consistency, and long-term athletic development, not early specialization or burnout.

Ask about youth coaching
Coach Sean Fenoff with youth swimmers he coaches
  • TrainingPeaks Premium account
  • Individual training plan delivered weekly
  • Age-appropriate programming with emphasis on skill acquisition and movement quality
  • Progressive development model
  • Coach–athlete–parent communication via TrainingPeaks, email, and Google Meet

Best for: high school athletes seeking additional structure outside of their high school Cross Country, Track, or Swimming programs.

One-time · Focused

Performance Consult

A focused session with Coach Sean to dig into your training, your racing, or a specific performance question, without committing to ongoing coaching.

Book a consult
  • 1-Step Consult: one 60-minute session
  • 3-Step Consult: three 45-minute sessions

Best for: athletes who want expert input on a specific goal or challenge without signing up for full coaching.

Technique

Swim Form Analysis

For athletes who want an extra set of eyes on their swim. An in-depth stroke technique analysis and improvement plan.

Book an analysis
  • Analysis via video or during a 30-minute in-person session
  • Written assessment of body position, breathing pattern, pull, recovery, and kick
  • Improvement plan and drill recommendations

Best for: athletes who already have direction in their training but need help with their swim technique.

Foundry Athletics Co. athletes together at a triathlon
Foundry athletes on race day.

How to get started

From first message to first workout.

  1. Reach out

    Text, email, or use the coaching application.

  2. Intro call

    Talk through your goals, experience, and what you're looking for in a coach.

  3. Onboarding

    Coaching agreement and setup.

  4. Welcome

    Welcome to Foundry Athletics Co. coaching!

FAQ

Common questions.

Don't see yours? Ask Coach Sean directly.

Do you coach athletes outside of Pennsylvania?

Yes. Foundry Athletics Co. is based in Bethlehem, PA and coaches athletes nationwide. Training plans, feedback, and communication run through TrainingPeaks, text, and Google Meet, so you can train with us from anywhere. Training in the Northeast? See triathlon coaching for the Northeast.

Which sports do you coach?

Triathlon from sprint to Ironman distance, plus running and other single-sport endurance goals. Youth and development coaching supports high school cross country, track, and swimming athletes.

Who is the All-In Personalized Coaching plan for?

Athletes who want comprehensive support: a weekly individualized plan, ongoing adjustments, race planning, nutrition guidance, technical feedback, weekly office hours, and daily communication with the coach.

What platform do you use for training plans?

TrainingPeaks. All-In Personalized Coaching and Youth & Devo Coaching include a TrainingPeaks Premium account.

How does swim form analysis work?

Your stroke is reviewed by video or during a 30-minute in-person session. You receive a written breakdown of body position, breathing pattern, pull, recovery, and kick, along with an improvement plan and drill recommendations.

How do parents stay involved in youth coaching?

Youth & Devo Coaching includes coach–athlete–parent communication via TrainingPeaks, email, and Google Meet, with age-appropriate programming focused on skill and movement quality.

How do I get started?

Reach out by text, email, or the coaching application. Coach Sean will schedule an introduction call to talk about your goals and experience, then you'll complete a coaching agreement and onboarding.

Ready to train with purpose?

Let's build an approach around your goals.

Apply for coaching